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Branding
Placeholder Identity System
- Client
- Placeholder Co.
- Year
- 2025
- Sector
- Culture
- Role
- Identity design — logo, color & guidelines
Logo, color system and brand guideline book for a placeholder client. Dummy description — replaced in Phase 7.
A full identity system: logo, color, typography and the guideline book that holds it together.
01Challenge
The rebrand had to modernize the organization without alienating an audience that knew the old mark.
02Approach
The old mark's most recognizable gesture was kept and rebuilt into a cleaner, scalable system.
03Outcome
Rolled out across print and digital within one season. (Placeholder outcome.)
“The new identity kept everything our audience loved and finally made us look like one organization. (Placeholder quote.)”
Deliverables
- Logo & color system
- Typography pairing
- Brand guideline book
Process
Building or refreshing a brand?
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