← Back to work
Branding
Logo Suite & Marks
- Client
- Placeholder Co.
- Year
- 2024
- Sector
- Retail
- Role
- Identity design
Primary mark, secondary marks and icon set for a placeholder brand. Dummy description — replaced in Phase 7.
Primary mark, secondary marks and an icon set for one brand.
01Challenge
The brand had to work as a favicon, a storefront sign and an embroidered patch — without becoming three different logos.
02Approach
One constructed mark with fixed proportions, then size-specific cuts tested from 16 pixels up to 3 meters.
03Outcome
The suite shipped with clear usage rules for every size. (Placeholder outcome.)
Deliverables
- Primary + secondary marks
- Icon set
- Vector masters (SVG/EPS)
Building or refreshing a brand?
Start a project